Recently, the Development and Reform Commission issued a circular on the implementation plan of the national special action for the construction of social football venues and facilities (for trial implementation). The circular requests that the investment within the central budget be subsidized by a fixed amount. The new 11-person standard football stadium is subsidized by 2 million yuan per stadium. For newly built five-person and seven-person football stadiums, the subsidy for each stadium shall not exceed 1 million yuan. Local governments are encouraged to subsidize football stadium construction through financial funds, sports lottery public welfare funds and development finance. In today's society, which advocates "national sports", more and more people begin to pay attention to and participate in major competitions. At the same time, with the continuous development and innovation of display technology, LED display screen is unwilling to show weakness, responding to the call of the times, relying on its unique advantages in large-scale competitions and stadiums. With the help of the new policy, can the sports market add vitality to the LED display industry?

     01. High-speed development of LED display screen in sports market

     Nowadays, the sports market has become an outlet under the background of Chinese consumption upgrading. The central government attaches great importance to it. Relevant departments have already begun to find out the data of the sports industry and promulgate various industrial support policies. According to relevant statistics, the domestic sports industry has entered a period of steady growth, with a total scale of 2.4 trillion yuan in 2018, an increase of 9.09% over the previous year, and an increase of 12.82% over the previous year of 880 billion yuan. It is expected that the industry as a whole will continue to maintain a steady growth level in the next three years, and the added value of the sports industry is expected to exceed 1 trillion yuan by 2020. The continuous expansion of the sports industry has brought huge business opportunities for all walks of life, especially for the LED display industry which is directly related to sports events.

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     In fact, the LED display screen has been active in various sports events and various sports venues project projects, especially in stadiums and all kinds of sports venues, the LED display screen plays the game picture, slow motion playback, athletes introduction and other wonderful pictures, its delicate and clear quality, beautiful color display effect to the world to see. We are deeply impressed, but also let many domestic LED display manufacturers who are seeking breakthroughs and racking their brains see hope. Today, with the development of sports industry in our country, LED display manufacturers are trying to get a piece of the cake from it, and have increased the research and development of products in the field of sports.

     02. Intelligence, Integration or Future Development Trend

     With the increasing diversification and personalization of users, the quality of on-site viewing experience continues to improve, and LED display manufacturers try their best to meet their needs. In the future, intellectualization will continue to be an important development direction of LED display in the field of sports. LED display is no longer simply a carrier of information dissemination, but will become an intelligent sports screen based on infrared sensor technology, touch function, speech recognition, 3D, VR/AR technology, which can interact with the audience. The dynamic intelligent scene enables the audience to experience the tension and excitement brought by sports events, and at the same time, it can also feel the sense of technology brought by the on-site LED display screen.

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     In addition, integration and systematization are also the trend of the development of LED display for sports events. In the future, the electronic display system of gymnasium will be developed into an information management center which integrates the design of various competitions, scoring display, pictures, slogans, videos, audio and other multimedia broadcasting as well as the background information management of athletes and sports teams. At the same time, the environmental brightness, visual distance and visual angle of gymnasium need to be considered comprehensively. Therefore, the specifications and brightness of LED display screen need to be customized according to the venue situation.

     At the same time, because sport is a major event of national concern, the requirements of LED display enterprises are very high in terms of product quality and brand awareness. If you want to win the order of these events and have a certain influence in the field of sports, you must increase the investment in technical production vigorously. Develop products with high quality and innovation, and constantly improve brand awareness, so as to match with large-scale sports events.

     In the future, with the increasing construction of major competitions and stadiums, people pay more attention to sports, which will bring more possibilities for the application of LED display in sports field, and greatly increase the market share of LED display in the world. If LED display manufacturers want to seize the opportunity, they must attach importance to the strength of product quality and brand, keep up with the pace of Technological Development in product design, and create unique competitive advantages of enterprises. Only in this way can they make full use of the spring breeze of the new policy of China's sports industry and revitalize the LED industry.

Source: Huicong LED screen